Ghana & West Africa Ancestry Travel Survey

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1. Your research so far

Have you looked into or confirmed a family connection to West Africa?

Yes, I have a confirmed/specific connection (DNA, documented genealogy, or family history) Yes, I'm still researching / not sure yet No, but I'm interested in exploring it No, and I'm not particularly interested

Which, if any, DNA tests have you taken?

Select all that apply.

AncestryDNA 23andMe African Ancestry MyHeritage I haven't taken a DNA test Other:

If you have DNA or genealogy research results, which West African countries or regions have come up?

Select all that apply.

Ghana Nigeria Senegal Sierra Leone Benin / Togo Mali Côte d'Ivoire Haven't gotten results yet / not sure Other:

2. Which destination interests you

If you took a heritage trip to West Africa, which destination interests you most right now?

Ghana Nigeria Senegal Sierra Leone Benin Côte d'Ivoire Not sure — depends on what my research/DNA turns up Other:

How interested are you specifically in Ghana as a heritage-travel destination?

1 2 3 4 5

Not interestedExtremely interested

What's driving your destination preference?

Pick up to 3.

My DNA/genealogy research points there specifically Historical significance (e.g., Cape Coast Castle, Door of No Return, slave trade history) Cultural reputation / what I've seen online or heard from others Safety and ease of travel Cost A specific government program (e.g., Year of Return, Beyond the Return) Recommended by friends/family who've gone Other:

3. Would you actually book this

Have you ever researched or looked into booking a heritage/ancestry trip to West Africa?

Yes, I've already booked/taken one Yes, I've researched it but haven't booked No, but I'd consider it No, not something I'd consider

If you haven't booked yet, what's held you back?

Select all that apply.

Cost Can't get the time off work Safety concerns Not sure where to start Don't have anyone to travel with Haven't confirmed my specific heritage connection yet Just haven't gotten around to it Other:

How likely are you to book a guided ancestry tour to Ghana in the next 2 years?

1 2 3 4 5

Very unlikelyVery likely

Which trip style appeals to you most?

A guided small-group tour (travel with other people on the same journey) A private/custom tour (just my group, own itinerary) Self-guided with local support on call Not sure yet

4. What you'd actually pay

Picture a fully-guided, small-group (12 or fewer travelers), 7–10 day trip to Ghana — all accommodations, meals, ground transport, guides, and entrance fees included. International flights are not included.

At what price would this trip start to feel like a bargain — so cheap you'd question the quality?

At what price would this trip feel like a great value — a price you'd be happy to pay?

At what price would this trip start to feel expensive, but you'd still consider it?

At what price would this trip be too expensive to consider, no matter how good it looked?

5. What matters in the trip itself

If known, which tribe or region does your research connect you to?

Akan / Ashanti Ga Fante Ewe Dagomba Nzema Not sure / general Ghana connection A different West African group Not applicable

Which of these matter most to you in a trip?

Pick your top 3.

Visiting historical sites (castles, forts, palaces) Connecting with my specific tribe/region A session helping interpret my DNA results alongside family research A traditional naming ceremony Meeting or staying with local families Help from a historian/genealogist researching my specific family Nightlife and contemporary culture (e.g., December-in-Ghana season) Upscale/luxury accommodations A small, intimate group size

Preferred trip length?

Under 5 days 5–7 days 8–10 days 11–14 days 14+ days

Preferred group size?

Very small (under 8 people) Small (8–12 people) Medium (12–20 people) Large (20+ people) Private — just my own group

6. Where to actually find you

Where do you typically look for travel inspiration or research a trip?

Select all that apply.

Instagram TikTok Facebook groups YouTube Google search Friends/family recommendations A travel agent/advisor Genealogy societies or conferences (e.g., RootsTech) Podcasts Other:

Are you part of any genealogy or ancestry-focused online communities or groups?

Yes — which one(s)? No

Which of these messages resonates with you most?

“Finally see where your line began.” “A guided journey built around YOUR specific tribe.” “Walk the same ground your ancestors did.” “More than a vacation — come home.” None of these really land for me

Would you like to be notified by email when relevant tours or departure dates open up?

Yes — No thanks

7. About you (optional)

Age range

Under 25 25–34 35–44 45–54 55–64 65+ Prefer not to say

What country/state do you currently live in?

Roughly how much does your household typically budget for a major vacation (any destination) in a given year?

Under $1,500 $1,500–$3,000 $3,000–$5,000 $5,000–$8,000 $8,000+ Varies too much to say

8. One more thing

We're still deciding on a name for this. Which one do you like best?

Teranga Heritage Travel — Wolof for “hospitality” (Senegal) Abusua Journeys — Akan for “family / clan” (Ghana) Salone Travels — the Krio nickname for Sierra Leone Cotton Tree Travel — Freetown's historic homecoming landmark Kushe Travel — Krio for “welcome” (Sierra Leone) Roots & Routes Heritage Bridge Travel Homeland Bound Legacy Routes None of these — I'd call it:

Help us build the right trip to West Africa

1. Your research so far

2. Which destination interests you

3. Would you actually book this

4. What you'd actually pay

5. What matters in the trip itself

6. Where to actually find you

7. About you (optional)

8. One more thing

Got it — appreciate you taking the time.